Bold, original, creative. Absolut Vodka launched in New York, 1979. Their transparent bottle, inspired by an 18th Century medicine bottle, stood out from its tall, flashy, competitors. This was 1970s New York, after all. You had to be different to get noticed.

Absolut Vodka is still a unique character, in both design and taste. All vodka from Absolut is produced in Southern Sweden, our superb vodka tasted exactly the same then as it does now.